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Persuasion Architecture – getting the ROI on IA
Persuasion Architecture has been around for years, Bryan Eisenberg (and his brother Jeffrey) founded the term and has been successfully establishing it as a concept and a measurable process....
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Design principles for building user engagement
Luke Wroblewski – Content Page Design Best Practices One of the talks at the IA Summit was by Luke Wroblewski, author of two books and various resources published on his site. If you can see/hear...
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User paths for conversion – elements in engagement
This image was shown during Peter Moville’s talk about IA 3.0. What is interesting about it is how he linked this to Christopher Alexander’s text about design in architecture and also Peter...
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Do you see numbers or people?
I recently attended a training course where we were taught how to interpret figures in web analytics software. We learnt about the different reports to use in specific situations and where to look...
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Engagement and optimisation: Success Metrics
You hear alot about engagement, and not just in the UX community. How do you engage your website users? What exactly constitutes the different parts of a website’s content that will attract people and...
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